Bridging your brand with Southeast Asia

What we do

At AW Millers, we strive to help our clients accomplish successful go-to-market strategies. Whether it is your first time entering Southeast Asia or extending your presence within the region, our mission is to help you obtain insights and provide recommendations tailored for your brand. We pride our work on actionability and ensuring that our clients can make the most informed decisions with available resources.

Our approach

  • Locally-sourced market and customer behaviour data

    With our head office situated in the heart of Bangkok, we have the advantage of direct market exposure. Our market information used as the basis for our studies and recommendations is primarily sourced locally to ensure that our work reflects market perspectives as accurately as possible.

  • Brand-centric analysis and recommendations

    How customers will likely perceive your products, how competitive your pricing will be, what would make you stand out, these are some of the fundamental key questions that need to be studied and measured carefully to find the balance between your brand values and what you could do to realistically achieve your goals.

  • Insights from experienced practitioners

    Our team is comprised of professional practitioners with direct industry experience in Southeast Asian market. Their valuable insights and industry knowledge greatly contribute to how we bridge the gap between strategies and actions.

What we can help you with

  • Skin & Suncare

  • Haircare

  • Colour Cosmetics

  • Fragrances

  • Beauty Tools & Apparatus

  • Household Supplies

  • Food & Beverages

  • Fashion & Clothing

  • Sports & Outdoor

  • Bags, Luggages & Accessories

At AW Millers…

…We take a holistic approach to help our clients achieve brand excellence

While the allure of your brand is a critical component required to establish yourself among your customers, it is not the only factor that contributes to your success. Adjacent trends, new technology, shopping experience, platform relevancy, distributor reliability, payment channels and many other indirect factors form the whole picture of how your brand will actually appear and interact with customers in the market. Therefore, it is imperative for brands to take into account all these perspectives in order to lay out the best course of actions.

Contact us

Looking to establish or strengthen your foothold in Southeast Asia? Have any questions regarding our service? Leave us a message and our people will be in touch as soon as possible!